Friday 9 November 2012

I CHOOSE LIFE

thought i lost my watch a while ago, so i went on a timepiece-hunt recently. chanced upon katharinehamnett elegant watches near cbd area but then i had no clue who katharinehamnett is/was. curiosity got the better of me and a quick google revealed a wealth of info on this English fashion designer best known for her political tee-shirts and ethical business philosophy in the eighties.

Oversized tees with black bold block lettered slogans first appeared in the fashion crime scene in 1983.

the more popular slogans below:-

"CHOOSE LIFE"

"PEACE"

"FRANKIE SAYS WAR, HIDE YOURSELF"


CHOOSE LIFE was actually the slogan that brought her fame globally in the 80s. This tee embodies an all-encompassing statement about ideal behaviour.

        It's not about the anti-abortion lobby. The US anti-abortion lobby attempted to appropriate CHOOSE LIFE. We are taking it back and promoting its real meaning. Ours is authentic and I believe in a woman's right to choose. - as quoted from katharinehamnett's website

CHOOSE LIFE was relevant then.
CHOOSE LIFE is even more relevant now.
CHOOSE LIFE is a message forever.
CHOOSE LIFE over WAR
CHOOSE LIFE over DESERTS
CHOOSE LIFE over EXTINCTION
CHOOSE LIFE over everything you do

doesnt make much sense if i am reminiscencing over a fashion fad in the year which i wasnt even borned yet right? well, the world got lucky because katharinehamnett has decided to relaunch this series of tees in organic cotton. naomi campbell was also recently seen, donning the tees- "PEACE" and "USE A CONDOM".

whyorganiccotton? some facts here
- 20,000 people die every year from accidental pesticide poisoning in conventional cotton agriculture (World Health Organisation)
- death by starvation is alarmingly prevalent and 200,000 cotton farmers commit suicide annually due to spiralling debts incurred from buying pesticides and a further 1,000,000 people a year suffer from long-term pesticide poisoning (Pesticide Action Network)
- by growing organically, farmers get a 50% increase in their income - due to a 40% reduction in costs - and the 20% premium they receive for producing organic cotton allows them to feed, clothe, educate and provide healthcare for their children
- organic cotton helps farmers trade their way out of poverty

shop here now (price ranges from £35.00 to £65.00)

umm, do katharinehamnett's timepieces (S$650 - S$950) come in organic cotton too??

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